Dynamat has always been a good choice for sound deadening and improving acoustics, but Hushmat is actually a better alternative.
www.hushmat.com
The company has a background with OEM manufacturers and offers a full line of different materials, thicknesses and options depending on the level of deadening you want to achieve.
Hushmat panels are 2 square feet and cost $12-$14 each. the nice part is, these are BLACK rather than silver, so they don't stand out and don't have to be painted where they are exposed.
Also, the Hushmat foam works real well under the carpet- on top of a treatment of regular hushmat.
I plan on doing hushmat on the floors halfway up the firewall all the way up the back seat support wall, including the trans tunnel.
After that, a layer of 1/8" Hushmat foam over the floor treatment and you will be amazed at the increased quiet. (Approx. 10-15dB sound drop)
Also treat the package tray, tail panel and trunk lid for added performance.
Hope that helps!
Chuck