End of Chrysler brand in Europe

Postby dave-r » 06 Nov 2009 10:30

Chrysler will disappear completely from European car markets in 2011, company bosses have confirmed.

Dodge will have only a niche role outside of its US home market, while Jeep will become the company�s sole international brand.

There's no news on what will happen to Chrysler's European dealer network in light of the decision to concentrate on Jeep sales.

The new Chrysler 300C and new Voyager MPV will both be sold under the Lancia badge, according to a report from Automotive News Europe.

Fiat will sell re-badged Dodge models, according to the report. Fiat's big Croma hatch will be replaced by Dodge's new mid-sized saloon and the Dodge Journey crossover will step in for the ancient Ulysse MPV.
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Postby patrick » 06 Nov 2009 15:23

:s001:
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Postby Eddie » 06 Nov 2009 17:37

I expect it to get much worse. I think soon here in the U.S. Market it will be Dodge Truck and Jeep as the sole MoPar brands. :(
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Postby fal308 » 07 Nov 2009 22:12

Here's the breakdown of the five year plan http://www.allpar.com/corporate/chrysle ... -plan.html
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