Allpar has a dealer invoice posted on their website http://www.allpar.com/cars/dodge/challenger.html
FWP= "Factory Wholesale Price."
HB= 1239.00 (Holdback, 3% of MSRP (before Destination) back to dealer)
FFP= 39,627.00 (Family & Friends Program, 1% below invoice)
EP= 38,237.00 (Employee Price, about 5% below invoice)
Thus, the dealer actually pays considerably less than the $40,027 “wholesale price.” In fact, dealers usually pay less than the wholesale price minus the holdback (in this case, $40,027 - $1,239 = $38,788), with both an advertising reimbursement and supplemental floorplan reimbursement. The number of Challenger SRT-8s per dealer is fairly low, and the profit margins will come in handy for those who had to deal with large stocks of Calibers, fewer Ram and SUV sales, and the loss of short-wheelbase Caravans.
The interior is, we’re told, very different from the concept. The radio area is completely different; the console top is the same color but has a different shape, including an iPod valley in front. Gauges are different, and now include large chrome rings around each pod (a late change).